Here are seven examples of what to include on a cleaning service flyer

A single-sheet flyer for a cleaning service is an advertisement that promotes your business. This is a timeless marketing technique that many cleaning companies in the U.S. use to promote their services and bring in new customers.

What to Include in a Cleaning Service Flyer

A flyer for a cleaning service should include six elements: a headline that grabs attention, a description of the services you offer, beautiful graphics, your contact information, a call-to-action, and an attractive special to attract your audience.

An effective flyer will not only attract attention but also persuade your audience to act.

Catchy Headline

What is the first thing that you want your target audience to remember when they see your flyer? What is the first thing you want people to remember about your flyer?

It would be best if you used a headline that is intriguing and relatable in order to grab attention at first glance. You could use:

Taglines that are clever and memorable

Name of your company

Make your headlines stand out by using a large font.

You can describe your cleaning services in a few words

The copy of your cleaning flyer should include what you do, how you can be contacted, and why you are the best.

Keep it short and interesting by using simple sentences and lists instead of chunky blocks of boring text. Use simple sentences and lists to keep it interesting. Avoid long blocks of text.

Flyers should:

Cleaning services, preferably in a bulleted or checklist for ease.

Unique selling propositions, like green cleaning

What else can you offer that will make you stand out from the competition, such as additional services?

Include only the basic details of your pricing to give potential customers an idea about what you charge.

If it is appropriate, you can add the cleaning business’s mission, vision, or core values. Mentioning your involvement in the community, like volunteer work for charity, will help to portray a company that cares.

The type of flyer that you create will determine how much content to include. Postcards, brochures, and posters all provide more information than door hangers.

Amazing graphics

Flyers are more appealing with graphics. Flyers that are beautifully designed will attract attention and make a great first impression. This will encourage potential clients to book your services.

Include high-resolution images, illustrations, and icons that are relevant to the overall message of your flyer. Include the following:

Pro tip: Create a flyer that is eye-catching yet clutter-free and easy to scan. Avoid confusing prospects with fonts that are hard to read and colors that clash.

Please include your contact information to let potential clients know where they can reach you.

Social media

Pro tip: Add tear-away strips with your company’s contact information and name to poster flyers.

Call to Action

Add a compelling call to action. You can ask your customers to call you, request a quote, or visit your site.

Special Offer

What is it that will encourage your target customer to contact you or choose your service?

Discounts: Give a first-time customer an irresistible offer to pique their interest. You can also offer limited-time offers, like seasonal or holiday discounts. This will create an urgency for people to take action.

Specialization Does your cleaning company specialize in specific cleaning services like move-in or move-out cleanings?

Pro tip: Track the results of your flyers by adding discounts to promo codes. You can use different phone numbers to test which flyer version is more effective. Add a QR code to make tracking easier.

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