What kind of cleaning services would you like to provide? You can, of course, always choose to offer a variety. You can reach a wider audience this way.

Niche marketing has many benefits. Due to the COVID outbreak, deep-cleaning services are more in demand and common.

Your expertise can be established by offering niche cleaning services. This has a positive effect on your reputation, which increases client interest and trust. You may be able to charge premium prices depending on the services you provide (provided you are always delivering quality results).

Even established commercial cleaning businesses can offer more specialized services. This can lead to more opportunities and help you solidify your position in the industry.

Here are some niche cleaning service ideas that you can pursue, no matter what size your business is:

Disaster Cleaning

Natural disasters such as fires and floods can be devastating, whether they are caused by human error or natural causes. There is a great deal of cleanup to do. Water and smoke damage can be worsened if not dealt with immediately.

Disaster cleaning often involves restoration. Waterlogged carpets, for example, can be saved as long as they haven’t soaked in floodwater or water for longer than 48 hours. Soot can be removed from walls using the right equipment and methods after a fire. This will save money on repainting.

You can also offer this type of cleaning if you are in an area prone to disasters. You and your staff should be trained if you are planning to provide disaster cleaning.

Trauma and post-death cleaning

Trauma and post-death services are essential. They are needed in situations such as non-fatal injuries (e.g., a miscarriage where the patient suffered a hemorrhage), violent accidents, unattended deaths, and homicides.

In these scenarios, bodily fluids or tissue can be contaminated and cause serious health risks. The facility and surrounding areas will be cleaned in the right way by a trauma cleaning and post-death team.

If you are interested in offering this type of cleaning service, you will need to invest in training and equipment. To receive the proper certification and authorization, you will also need to coordinate with different agencies.

Window Cleaning

You may consider window cleaning if you are comfortable working from heights. This is a niche industry that pays well and is always in demand. So, whether you offer it as a separate service or add it to your current offerings, you’ll be sure to have a steady stream of customers.

If window cleaning is a new service to your business, begin by cleaning low-rise buildings. You can become accustomed to cleaning large swaths. Start training for heights and get your certification. After you become familiar with the job, you may begin to work on taller structures.

Carpet and Blind Cleaning

To keep them in top condition, many accessories around the house or office need to be cleaned regularly and with special products. Carpets and blinds are two examples. These notorious dust magnets, which can be dulled after a few weeks or months depending on various factors, may also trigger allergies and other health problems.

Carpet and blind cleaning can be a niche service that will appeal to a wide market. Both commercial and residential customers need it on a regular basis. You can earn a lot of money all year long.

Ceiling and Wall Cleaning

Ceilings and walls are often overlooked or given low priority when it comes to cleaning. These large surfaces can collect pollutants such as dust, oil, grease, and smoke. This can dull a room and create an unhealthful environment.

There is a lot of specialized cleaning equipment for ceilings and walls that you can offer to your clients. It’s great that you can clean ceilings and walls for less money than repainting or replacing them. It’s a great way to market your service.

It can be daunting to offer niche cleaning services, especially when you are new in the industry. You’re expected to be very good at your job.

Niche marketing can be beneficial to smaller businesses, as it will focus the investment. It also means that if you believe this is the right business path for your company, you should consider the examples above.