Share before and after photos and videos to show your work’s quality.
To capture leads, tailor your message to your target audience and include a call to action in every ad.
Advertising on online review sites will help you to reach more clients.
A good marketing strategy will help you attract new customers and grow your cleaning business. Paid ads should be part of your marketing plan to speed up growth. Your cleaning service ads should be placed in prominent locations to make it easy for people to find you. Learn how to create effective advertising campaigns that convince clients to choose you over your competitors.
Six cleaning services advertising ideas
Cleaning service ads that work combines several elements: appealing visuals, actionable copy, and elements specific to your brand. You can increase your profits by knowing how to make great ads and choosing the proper advertising channels. Here are six tips for creating effective advertising campaigns.
Share your cleaning methodCleaning videos are becoming increasingly popular on social media. YouTube’s “clean with me videos” have seen a 50 percent increase. Cleaning TikTok has amassed millions. Watching deep cleaning videos can give you scientifically-proven satisfaction.
You can use video ads to show your cleaning methods, products, and techniques. This will not only attract potential clients but also raise brand awareness. You should capture each cleaning service that you provide in a video. You can, for example, do a time-lapse video of your carpet cleaning or break your window cleaning down into steps.
You can show them that you are more advanced than what they do themselves and encourage them to hire your team.
Before and after photos are a great way to show off your work
You can add stunning before-and-after pictures to your cleaning services advertisements, whether running a campaign on social media or creating a flyer for direct mailing. You can show potential clients that your cleaning services are effective by showing them the results.
Select before and after photos that showcase your best transformations. For example, a dirty kitchen can be transformed into a sparkling one.
Ads for cleaning services should align with your brand
Cleaning services are available from many companies, but your brand identity will set you apart. Your brand–including the company values you commit to and the tone of voice your team members use in communications–creates a unique, personal identity that keeps your current clients coming back and providing referrals to new customers.
Find ways to align cleaning service ads with your brand to attract new clients. For example, if you run a house-cleaning ad, your brand could be casual, friendly, punny, classy, refined, and formal, depending on the target market. Use your branding in your ad copy, graphics, and fonts to make it more memorable and eye-catching.
Include a clear and concise call to action
After your cleaning service advertisement has generated interest, you should collect contact information to generate leads. Don’t let potential clients disappear. Please include a clear Call to Action at the end of the ad that tells the client what they should do next. Here are some examples of CTAs that can boost your lead-generation efforts:
Subscribe to our weekly cleaning tips email list.
Call 555-555-5555 to get a free estimate.
Get a limited-time offer on house cleaning services.
If you’re using a call to action that drives customers to your website (like “learn more”), optimize your site for the lead generation before you run your cleaning service advertisement: Make it easy for customers to find your contact information–including your phone number, email address, and business address–and include a contact form on every web page where relevant.
Your message should be tailored to the target audience
Instead of putting out a single ad for a large audience, you can target specific segments within your target market. For example, property managers in Los Angeles and wealthy homeowners in New York. Each of your advertising campaigns can be tailored to the needs of a specific niche.
Think about your target audience’s problems, and then explain how your company can make a difference in their lives. If your target audience is millennial parents trying to balance work, family, and friends, you can be sure they will have similar struggles. You can tell them how you help them spend more time with young children by reducing their time on household chores. You could also mention that your company uses eco-friendly and kid-safe products.
Suppose you are advertising to promote commercial cleaning services. In that case, it is better to focus on how you help business owners run more efficiently through outsourcing and make their establishments more appealing to clients.
Review sites are a great way to promote your cleaning business
Many people, whether looking for office cleaning or residential cleaning services, look at reviews and testimonials of actual clients. Many potential clients search for online reviews on sites such as Yelp. You can increase your visibility by running ads on these platforms.
You can use Yelp ads to display your business listing on a variety of places, such as the above relevant search results or on pages of your competitors after you claim a Yelp Business Page. You can get your cleaning service on the radar of your target audience faster, and you don’t need to worry about overspending. You set your budget and pay only when your ad is clicked.
Before you launch your Yelp advertisement:
Update your Yelp business page.
Add high-quality photos.
Professionally respond to customer reviews to impress your potential clients.