Do you have a new janitorial/commercial cleaning business that now needs leads? Perhaps you’ve been operating for a while and require more work to remain in the game. Whatever the situation, this article will guide you on how to use your knowledge and cleaning products to create…
ByGeorge Leon | Updated December 29, 2022. Do you have a new janitorial/commercial cleaning business that now needs leads? Perhaps you’ve been running your business for a while and require more effort to remain in the game.
Whatever your needs may be, the following article will provide you with a method by which to put your knowledge and cleaning products to use and create more commercial leads for janitorial or cleaning services.
Commercial leads in cleaning include those who need to employ cleaners to maintain their commercial premises. Examples include hospitals, offices, and warehouses.
Imagine a continuous stream of commercial and industrial facilities that are requesting your assistance. From leads for office buildings up to Post-construction clean leads.
You never know where the next job you’ll be coming from, but actually being overwhelmed with work to take care of makes you constantly trying to hire?
This is possible if you follow the free and paid strategies we’ll outline in this blog article.
Utilizing both of them, you can manually create lists of potential customers in your area and conduct outreach while exposing your company to potential clients via internet-based methods.
If you are looking to increase the size of your cleaning business quickly, We recommend implementing the strategies listed above to your company as soon as possible.
Get More Referrals
Every local service company must have a referral program so that clients, as well as friends and family, can be enticed to refer them.
If your business already has satisfied clients, request them to recommend your company to new customers for a couple of free services or a one-time upgrade to your existing service.
Cold Call
Cold calling is an excellent option to add to your expansion strategy because it is possible to make hundreds of cold calls in just a few hours and not leave your home. Create a Google spreadsheet and then begin adding the contact information for medical offices, schools, or any other area you’d like to clear.
Schedule a time to sit down and make calls. Request to speak with the person who is responsible for the maintenance of the property or even an employee. If they’re unavailable to talk to you, inquire about the best method to contact them or if you’re able to schedule an appointment in person.
A word of caution: businesses are constantly bombarded by cold calls. However, they rarely receive personalized calls from local companies similar to yours who are looking to establish a relationship.
Improve Your Search Engine Optimization (SEO)
Suppose cold calls and referrals are akin to a faucet and a hose. In that case, the SEO in cleaning service is similar to a firehose for generating leads and growing the cleaning company’s revenue. There’s nothing better than having a site that is situated at the very top page of Google, taking in all free search traffic.
Every day, your ideal clients are looking for your products. In addition, each day, you’re not in the very top position on Google search results, and your competitors are taking advantage of this.
If you’re a cleaning company, you’ll need a speedy, mobile-friendly website that’s optimized for your specific location and service. Your cleaning web layout should load quickly so that visitors don’t get frustrated.
Combine this with the Google Business Profile, and you can be in the upper tier of Google in just three months, based on the level of competition in your industry.
To get you to create your Google Business Profile (GBP), Ask customers to write reviews. Also, produce or claim the profiles you have with Yelp, Facebook, Merchant Circle, and various other websites for citations.
Tip for the Pro: Ensure the address you put on Google is the same address as that you have displayed on the websites that cite you.
Making use of these two strategies on their own can guarantee your business an endless supply of clean-up contracts for commercial use.
Post on Social Media
When you’ve got your initial clients, be sure to update your social media pages with videos and photos about your job. This will build what’s known as social proof or evidence that shows other customers have discovered value and bought your product or service.
Companies seeking your services might not start their search through social media. However, once they narrow their search to a handful of candidates, the cleaning service will always influence them they believe will do the job the best. Social media is a simple and efficient way to show off your work at no cost.
Tips: Take a look at our complete guide on running ads on Facebook to clean businesses.
Common Questions About Commercial Cleaning Leads
What is the best way to pitch commercial cleaning?
Offer your commercial cleaning services by insisting on quality, reliability, and services that are specialized, such as green cleaning pres, sure cleaning, or disinfecting.
What are the best ways to win a commercial clean bid?
You could win commercial cleaning bids by possessing the most effective communication skills over your competitors. Talk to your customer about their needs in detail and provide an individual solution that is tailored to meet their needs.
Dedicate Time to Generating Commercial Cleaning Leads
With just an amount of patience and concentrated effort, you can develop your commercial cleaning company with multiple teams. If you are a business owner, you must set aside some time each week to focus on marketing to improve your odds of success.