Residential cleaning is a $ 1.2 billion industry that has grown 6.6% annually over the last decade. Owning a house-cleaning business is a great way to work for yourself.
Professional cleaning is a very competitive industry. To be successful in this field, business owners must know how to advertise their cleaning service effectively. This guide will show you the best marketing techniques for cleaning business owners, allowing you to succeed in this industry.
Marketing for cleaning companies
Anyone can start a cleaning business. To succeed in the cleaning industry, you need to have robust strategies. You can use marketing to cultivate new leads, establish yourself as an expert in cleaning, and make your services more attractive than your competitors.
Marketing tips for the cleaning business
Today, many marketing strategies are based on a solid online presence. Be sure to cover the basics before you start implementing these tips. Create a powerful, SEO-friendly cleaning website and a social media profile for your business.
When developing your marketing strategy for your cleaning company, think about carving out a niche. There is a high demand for eco-friendly services. You can prove to potential clients that you are a leader within a specific niche of the cleaning industry by positioning yourself as such. In a crowded marketplace, it may be easier to stand out.
The six best marketing ideas for house cleaning
You can generate more leads by implementing a range of marketing strategies. You can charge higher rates and select your preferred clients instead of having to accept any client who wants to hire you. Start with these six marketing ideas for house cleaning if you want to boost your bottom line.
Email marketing can be a massive asset to your business. Email marketing has a high ROI and benefits your small business.
Email marketing is also more accessible. You can’t send email marketing without consent. Consider leaving postcards with a $10 discount on their next service if they sign up for your email list. You can leave a few extra cards if customers wish to share your promotion with their friends and neighbors.
You can stay in touch and nurture leads by creating an email newsletter. Include a call-to-action in your email newsletters to encourage recipients to forward it to a friend.
Create an incentive for people to sign up for your mailing list by implementing an easy-to-use sign-up form. You could offer tips on removing everyday stains for anyone who signs up for your newsletter.
Social Media Marketing
75% of the world’s population is active on social media. They spend an average of 2 and a 1/2 hours per day on their favorite sites. Your social media accounts let you communicate with clients in real-time, whether they are on Facebook or TikTok.
TikTok is an excellent place to post short video content to engage your clients and bring in new leads.
This residential cleaning business has managed to acquire over 6,000 followers. We love how they’ve used a natural face as their profile image, have quickly described their services in their profile, and have linked to their business’s website for any clients who want to follow up with them.
More than having a social media account is required. You must actively engage to get the most out of social media marketing. Implementing a social calendar can help you improve your marketing. You can communicate with your audience using images, videos, and text. Respond to direct messages and comments as soon as possible.
Content marketing
Content marketing is the process of creating compelling content to engage users. Video, blog, and social media content can be included. You will want to reach this audience.
This is because it’s simple. Your business can rank higher on search engines when you create engaging posts backed by solid keyword research. This can increase organic traffic to the website.
Implement a blog schedule if you are starting with content marketing for your cleaning company. This will help you to stay on track and ensure consistency.
Pay-per-click (PPC), also known as pay-per-click marketing
PPC (pay-per-click) marketing pays a third party to advertise your business, and customers click on the content. These could be banner ads, social media advertisements, or Google Ads.
Geo-targeting is a great way to get the most from your PPC campaign. You will only spend your money advertising to people outside your service area. Geo-targeted ads improve your ROI.
SMS Marketing
SMS marketing is using text messages to communicate with clients or prospects. FCC mandates businesses to opt people in for SMS marketing messages. If you follow these regulations, SMS marketing is a great way to promote your business.
More than half of consumers will respond to text messages in less than five minutes. This makes this a very effective form of marketing. The click-through rate for SMS marketing is higher than any other digital marketing.
Consider making your SMS campaign a two-way dialogue to get the most out of it. Nearly 34 consumers prefer to converse and return text messages with real people rather than receive notifications from bots.
Social proof marketing
The cleaning industry still relies on word-of-mouth marketing. Word-of-mouth advertising has also shifted to digital since conversations are now conducted online. Some customers will always refer their friends in person, but asking for testimonials that you can put on your website or social media can help prove your success to potential clients outside your existing network.
Social proof can help you to appear more credible and gain the trust of clients who do not know you.
Check out how On Deck Cleaning Co. linked to their reviews page on their website and featured several customer reviews on their home page. This is an excellent example of using social proof to generate trust with potential customers investigating your brand for the first time.
Offer referral discounts or service discounts to customers who leave online testimonials. While it’s legal to pay customers to write reviews, you must disclose that they were born.