How to Write a Cleaning Company Mission Statement

A company’s mission statement or vision statement provides a concise explanation of its mission and values.

It’s your method of telling the world about your work and what makes you stand out in just one or two phrases.

A well-written mission statement makes an excellent impression.

Find out the four steps needed to create the perfect goal statement that your cleaning company will use and examples of mission statements.

4 Steps to Create a Strong Company Mission Statement

Making a strong mission statement requires a meticulous plan.

Make sure you fully comprehend the business you run and assess your long-term goals and goals.

Use these four steps to create the mission statement of the cleaning company you run.

Determine why your cleaning company exists

What are the reasons you’re in the cleaning business? Find out the reason you chose to establish a cleaning company and what your companies will reflect this mission.

Professional Tip: Snuggle together with those who know your cleaning business and discuss different ideas and solutions. It is easier to brainstorm ideas by having more minds on board.

Identify how your cleaning business runs

Find out what you can offer your employees and customers, no matter if you’re using green cleaning products or exceeding expectations in your customer service.

Pro Tips: A strong mission statement should focus on the factors that make your business stand out from others. For instance, you might employ a group of professionals with certifications who provide customized house cleaning services that are all-encompassing and tailored to your needs.

Identify your cleaning company’s values and objectives

Your fundamental values play an important role in the creation of the mission statement for your cleaning company in that they are the basis for why your cleaning company exists.

A clear set of core values will provide your customers with information about what they can expect from your company and can help you shape your daily environment. Integrity, service excellence, professionalism, reliability, and integrity are great business values for cleaning companies.

It is also crucial to establish your long-term goals as well as what you’re hoping to accomplish in the cleaning business.

Be sure that your goals are attainable and easily achievable.

Pro Tips: Think of something your customers, employees, as well as investors, find plausible and relatable. For instance, you could establish the goal of becoming the most popular carpet cleaning service within your local area.

Determine your primary customers

Set out your ideal market and what areas you’re serving for cleaning services for residents of a small state or commercial cleaning contracts throughout the country.

Use vibrant, persuasive phrases

Make sure you are clear about your values or passions, as well as the objectives for managing your business of cleaning. It is possible to inspire the action of others by creating engaging images and explaining your goals by using phrases such as customized cleaning and friendly, educated professionals.

Keep it brief and straight to the main

You’re looking for a powerful statement that is easy to digest and read but should be no more than 100 words.

Condense and combine your thoughts by creating a short but engaging, action-oriented mission statement.

It’s not necessary to talk too much. Keep in mind that you can include other details on the Cleaning website and other promotional materials.


“We believe that your home deserves a personalized clean — beyond your expectations — by quality, trained professionals who clean your home the way you want.”

A top-rated and reputable cleaning service throughout the US. MaidPro presents a vision of “bathrooms and kitchens sparkling, beds made, freshly vacuumed carpets, and hardwood floors so shiny you can see your smiling face.”

Their purpose statement describes the outstanding results they hope to attain in each cleaning task.

MaidPro stresses that each client deserves a customized cleaning by professionals in the field of cleaning.

The Cleaning Authority

“The Cleaning Authority will be the leading provider of residential cleaning services by creating a positive impact on the quality of life of the homeowners we serve, the people we employ, and the franchisees we support.”

This is a fantastic cleaning mission statement for a company that clearly outlines the goals of the company and outlines how it will accomplish those goals.

The Cleaning Authority conveys the positive impact they have on improving the living conditions for employees, customers, as well as franchise owners.

With more than 225 franchises all over The US and Canada, Cleaning Authority has over 225 franchise locations across Canada and the US. Cleaning Authority communicates that they are determined to dominate the domestic cleaning franchise market by establishing a clear mission statement.

Maid Bright

“Our mission is to offer specialized customer-friendly cleaning services to residents in the Washington, DC area, ensuring a positive experience every time.”

Maid Bright’s mission is a focus of the company’s statement. The specific cleaning services they offer and a friendly approach to customers.

It also has a specific location, telling people which region Maid Bright serves.

You can use words such as positive experience and customer-friendly in order to convey your exceptional customer service.

Final Thoughts: Craft a Compelling Mission Statement to Capture the Spirit of Your Cleaning Business

With a clearly defined goal statement that is clearly defined, your cleaning company succeeds in communicating your goals and assists people in understanding the uniqueness of your business.

After you have developed a great cleaning company mission statement, the Next step is to communicate it with your intended customers, investors, partners, and everyone else.

Include it on your cleaning website along with marketing materials and other company documents to unify your cleaning business’s advertising efforts and ensure that all of your staff are on the same team.

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